Classic and contemporary. Fanciful and functional. Simple and sophisticated.
At first glance, these characteristics may seem slightly contradictory. But Playsam firmly believe that opposites attract. After all, a small company with a big name.
As the leading Scandinavian design company in its class, Playsam creates innovative and timeless wooden toys for the young and young at heart. With each and every toy, we not only strive for physical functionality, but also for an art form that challenges pre-existing artistic concepts and conventions. Take your pick of our exclusive products...from the miniature Saab Keychain Car to the Streamliner series to Playsam's wonderful Rocking Rabbit...and give the best of Swedish design as a baby, birthday or business gift.
The mission is to shape executive wooden toys that exude charm and charisma while simultaneously stimulating the very soul of Playsams' audience. The products' capacity to appeal to the mind's eye is equally as significant as their bright and glossy surfaces.
The aim is to engage those individuals who welcome a visual challenge, demand superb quality and crave intellectual creativity...in short, lovers of executive Scandinavian design. And during over twenty years of business, doing exactly this by inspiring individuals all around the world with artistic aesthetics and ageless designs.
Playsam is a haven for contemporary, cosmopolitan, classic design. Simply put, Playsam are Scandinavian design at its finest. To experience the world, you need only to open your eyes and reach out your hands.
Make a child's first car ride a memorable one with Playsam's classic Roadster Saab, an activity toy for small children. Like most Saab cars, the Roadster Saab has a clean and simple design. Its design is based on the very first Saab...Sixten Sason's prototype 92001. Steering wheel made of wood and metal just like the old sports car steering wheels. Not suitable for children under 12 month of age.
• made in Sweden
• wood, plastic and metal
• measures 33 inches long with 12h seat
• recommended age from 1.5 - 3 years